What we do

CONTACT

You Aspire. We Help You Get There.

 

Strawinskylaan 4117, 1077 ZX, Amsterdam  +31626033222

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    Strategic Planning

    Strategic Planning

    Data shows that businesses that rush their development of new business models fail. This includes those who shortcut their way into franchising. Unfortunately this is a common mistake with potentially severe commercial and/ or legal consequences!

     

    This why we, at Francorp, insist on initiating the franchise development process in the right way through proper strategic planning. In fact, we invest considerable effort and leverage our distinct capabilities to develop the best franchise strategy for our clients.

     

    Service Provided:

    • Aspiration (goals & objectives)
    • Target expansion markets
    • Franchise format(s) and Franchisee profile(s)
    • Revenue sources
    • Services and support programs
    • Franchise organisation structure
    • Costs associated to serving the franchise network
    • 5-year business plan for Franchisor
    • 5-year business plan for Franchisee
    • Franchise structure report

     

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    Legal Documents

    Legal Documents

    In our 42 years of advisory and operations across many countries, we have gained immense knowledge and experience in the legal frameworks that govern successful and lasting franchise partnerships.

     

    We have seen where things could go wrong and incorporated these insights into the franchise agreements to protect the interest of our clients as well as their franchisees.

     

    We stay up to date with all related industry trends and changing applicable laws and incorporate them into our legal documents.

     

    Service Provided:

    • Unit Franchisee Agreement
    • Area Development Agreement
    • Master Franchise Agreement
    • Franchise Disclosure Documentation
    • Supplementary Legal Documents

     

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    Operations Manual

    Operations Manual

    The operations manual is the central and guiding collection of operational content that educates and guides the franchisee in setting up and operating the business. Moreover, it is the tool with which the franchisor enforces the operating standards.

     

    Service Provided:

    • How to establish the business
    • How to manage the business
    • HR Policies and Procedures
    • Staff Training & Development
    • Standard Operating Procedures
    • Branding, Marketing & Advertising

     

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    Marketing Strategy

    Marketing Strategy

    The purpose is to create awareness and interest and generate serious leads for the franchise opportunity. This is a different marketing activity from consumer marketing!

     

    Service Provided:

    • Franchise Marketing Objectives
    • Franchisee Profile(s)
    • Prioritised Target Markets
    • Franchise Marketing Budget
    • Schedule of Franchise Marketing Activities
    • Franchise Marketing KPI’s

     

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    Market Research

    Market Research

    Our proprietary methodology combined with the superior capabilities of our Research & Insights teams enable us to offer the Franchise sector unique solutions in market research and feasibility study. We also collaborate with leading third parties (such as Euromonitor International) to complement our work across business industries.

     

    Service Provided:

    • Market Research
    • Industry Analysis
    • Market Analysis
    • Route to Market Strategy
    • Franchise Operators Research

     

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    Business Development

    Business Development

    We are proud to have the largest franchise network internationally. We leverage our 16 offices’ consolidated network to connect our clients with the most capable and fitting partners worldwide. In our 42 years of advisory service, we continue to build and benefit from our strong and lasting relationships with: Businesses, Franchise Operators, Government Institutions, SME funds, Private Equity, Real Estate Leaders and other members of the business community.

     

    Service Provided:

    • Representation
    • Business Development